PROJECT TYPE
RESIDENTIAL
DEVELOPER
GAFISA SA
LOCATION
LEBLON
3D RENDERINGS
3D RENDERINGS AND FILMS, VIRTUAL APARTMENTS 360
ARCHITECT & INTERIOR DESIGN
GENSLER & ZIEN
ERICK FIGUEIRA DE MELLO
MARKETING CAMPAIGN
ART DIRECTION, GRAPHIC DESIGN, STRATEGY, BRANDING, PRINTABLES, BROCHURES, EVENTS, FILMS, MIDIA, ADS
MASTER IMOBILIÁRIO AWARD
THIS PROJECT HAS BECOME A SIGNIFICANT MILESTONE FOR US AT DOMUS. NOT ONLY BECAUSE IT'S THE LAST PLOT OF LAND ON DELFIM MOREIRA AVENUE, OR ONE OF THE MOST EXPENSIVE SQUARE METER IN BRAZIL, BUT MAINLY BECAUSE IT REPRESENTS WHAT WE CALL 'ONLIFE' - BRINGING LIFE TO EVERY DEVELOPMENT, STITCHING TOGETHER A CUTTING-EDGE CONCEPT FROM END TO END THAT EMBODIES THE PRODUCT AND ITS TRUTH. THE NAME WAS A TRUE DISCOVERY, THE BRAND SHOWCASES THE ICONIC SIDEWALKS OF LEBLON, AND THE PRODUCT IS A CHAPTER APART, WHERE ARCHITECTURE, ART, AND DESIGN TAKE CENTER STAGE. OUR ROLE WAS PRECISELY TO ORCHESTRATE THIS SPECTACLE, WHERE THE LEBLON VIBE WILL ALWAYS BE IN THE KEY OF G MAJOR, MAKING THIS AN INTERNATIONAL SUCCESS STORY!
OS TONS DO LEBLON POR ROGÉRIO FAISSOL
THE COLOURS, SHADES & TONES OF LEBLON
LEBLON HAS MANY SHADES. THE TONE OF SUN-KISSED SKIN. THE TONE WHEN THE SUN RISES. THE TONE WHEN THE SUN SETS BEHIND THE DOIS IRMÃOS, ONE OF THE MOST BEAUTIFUL SUNSETS IN THE WORLD. THE TONE OF THE BLUISH-GREEN SEA. THE TONE OF THE WHITE SAND. AND THE COMBINATION OF ALL THESE COLORS THAT GIVE LEBLON ITS SPECIAL HUE, THAT ONLY LEBLON HAS. THE TONE OF LEBLON IS A BRIGHTER SUN THAT ILLUMINATES IDEAS, MINDS, AND PEOPLE. PERHAPS THAT'S WHY LEBLON SETS THE TONE FOR WHAT HAPPENS IN THE COUNTRY, CREATING TRENDS, SETTING FASHION, IMMORTALIZING TRADITIONS. A NEIGHBORHOOD FULL OF STORIES TO TELL, TO SING, TO LIVE. A PLACE IN THE SUN, ONE OF THE MOST COVETED IN THE WORLD. LEBLON HAS ALWAYS INSPIRED ARTISTS. PROMINENT FIGURES FROM THE CULTURE AND ARTS SCENE OF THE COUNTRY FREQUENT ITS STREETS, RESTAURANTS, AND BARS. LEBLON FROM THE NOVELS OF MANOEL CARLOS, THE CHRONICLES OF JOÃO UBALDO, THE GIRLS WHO NO LONGER LOOK AT ME EVEN WHEN THE MARINA HOTEL LIGHTS UP, THE SQUARE WHERE CAZUZA DECIDED TO LIVE FOREVER. LEBLON OF JOBI, BRACARENSE, BIBI, TALHO, BAIXO, SUSHI, KURT. ALL SO FAMILIAR THAT WE CALL THEM BY THEIR NICKNAMES. THE NIGHTS OF DIAS FERREIRA. THAT'S THE TONE OF LEBLON. A BLEND OF HUES. SIMPLICITY AND SOPHISTICATION. WARMTH AND FASHION. CULTURE, ART, AND BEACH. ALL MIXED TOGETHER. THIS LATEST LAUNCH ON DELFIM MOREIRA WILL BE A LANDMARK IN THE HISTORY OF THE NEIGHBORHOOD. A TURNING POINT. AND WHAT A TURNING POINT IT WILL BE. AN ICON BY NATURE. AND WHAT NATURE IT IS. IT BRINGS TOGETHER ALL THAT LEBLON HAS TO OFFER AT ITS BEST. EVERYTHING THAT GIVES LEBLON THAT UNIQUE HUE.
THE ART AS STRATEGY
THIS IS NOT JUST A SIMPLE PROJECT WHERE THE DEVELOPER TAKES INSPIRATION FROM THE WORLD OF ART. IN THIS CASE, ART IS THE TRUTH OF THE PRODUCT, AND THE ARTWORKS HAVE GONE THROUGH AN EXPERIENCED CURATION BY VIVA PROJECTS, WHERE ARTISTS LIKE IOLE DE FREITAS, ERNESTO NETO, VIK MUNIZ, AND THE CAMPANA BROTHERS HAVE BECOME AN INTEGRAL PART WITH SPECIFIC WORKS CHOSEN FOR THE PROJECT. AND IN THE CASE OF IOLE DE FREITAS, GAFISA WENT EVEN FURTHER AND GIFTED THE CITY AND THE NEIGHBORHOOD WITH AN OPEN-AIR SCULPTURE IN A PERMANENT EXHIBITION ON DELFIM MOREIRA. ACTIVATION EVENTS AT THE STAND HAVE ALSO BEEN CARRIED OUT WITH EXHIBITIONS BY RAUL MOURÃO, BRINGING MORE AND MORE OF THIS ART UNIVERSE INTO THE PRODUCT.
AN EXQUISITE PROJECT
CREATING A UNIQUE PRODUCT IS SOMETHING COMPLETELY DIFFERENT FROM EVERYTHING ELSE. THERE ARE SO MANY QUALITIES THAT, WHEN COMBINED, FORM THE PRODUCT, AND EACH ELEMENT HOLDS IMMENSE IMPORTANCE, NOTHING CAN BE OVERLOOKED. WHETHER IT'S THE PROJECT BY AN INTERNATIONAL STUDIO LIKE GENSLER, MATERIALS THAT ARE COMPLETELY OUT OF THE ORDINARY, SMARTER, MORE MODERN, AND ROBUST WINDOW FRAMES, SPECIAL GLASS - ALL OF THIS NEEDED TO BE COMMUNICATED IN A SIMPLE AND TRANSPARENT WAY SO THAT THE BUYER CAN UNDERSTAND THAT IN A PROJECT LIKE THIS, THERE ARE NO PARAMETERS, ONLY ABSOLUTE ENCHANTMENT. WE BELIEVE THAT THE SUCCESS OF SALES HAS A LOT TO DO WITH THIS ELEMENT AS WELL.
INTERACTIVE 360 APPARTMENT
OUR SALLES STARTED AFTER THE BEGINNING OF THE PANDEMIC AND NOTHING COULD BE MORE IN TUNE TO THE NEW CHALLENGES THAN TAKING THE WHOLE SALLES EXPERIENCE TO THE DIGITAL, SO WE PUT TOGETHER AN APP THAT ALLOWS YOU TO STROLL THROUGH OUR STAGED VIRTUAL APARTMENTS, WATCH VIDEOS AND GET TO KNOW OUR CHARMING PROJECT.
EVENTS, PR & VIPS ON SALLES CENTER
TO ACTIVATE A PRODUCT OF THIS MAGNITUDE, THE EVENT GRID WAS ALSO ESSENTIAL. FROM THE CAMPANA BROTHERS AND MANY OTHER INTERNATIONALLY RECOGNIZED ARTISTS, TO CO-BRANDING EVENTS WITH BRANDS THAT SPEAK TO THE SAME AUDIENCE, AND EVEN SUPER EXCLUSIVE DINNERS WITH VERY SMALL AND QUALIFIED GROUPS - ALL OF THESE ACTIONS PLAY AN EXTREMELY IMPORTANT ROLE.
THE RECOGNITION
AND OF COURSE, AFTER SO MUCH HARD WORK, SEEING OUR "CHILD" RECEIVE THE AWARD FOR THE BIGGEST HIGHLIGHT IN ALL OF BRAZIL WAS INCREDIBLY EMOTIONAL! WE HIGHLIGHT HERE THE INCREDIBLE ALIGNMENT AND SPECTACULAR PARTNERSHIP WITH THE GAFISA TEAM - TO ACHIEVE SOMETHING OF THIS MAGNITUDE REQUIRES A LOT OF ALIGNMENT BETWEEN SUPPLIER AND CLIENT. WE FELT LIKE AN EXTENSION OF THE CLIENT IN THIS PROJECT.
CASES
