DEVELOPER
PROJECT TYPE
CONDOMÍNIO RESIDENCIAL
TOC TAO URBANISMO
LOCATION
URBAN PLANNING
GOIÂNIA - GO | 2019
BROADWAY MALYAN
SALES CENTER
3D RENDERINGS
ARCHITECTURAL PROJECT, TECHNOLOGIES AND EXPERIENCE
3D RENDERINGS AND FILMS
MARKETING CAMPAIGN
NEW-E AGENCY
ARCHITECTURE
FERNANDO TEIXEIRA ARQUITETOS ASSOCIADOS
O INÉDITO EM UMA NOVA DIMENSÃO
A UNIQUE CHALLENGE
PICTURE AN AREA WITH OVER 1.6 MILLION SQUARE METERS, PROJECTED BY ONE OF THE MOST RESPECTED URBAN PLANNING COMPANIES. WITH OVER 50 THOUSAND SQUARE METERS DEDICATED TO LEISURE. THESE IMPRESSIVE NUMBERS CLARIFY HOW INCREDIBLE THE PLATEAU D’ ÓR IS! INTERNATIONAL LEVEL URBANISTIC STANDARDS WITH 500-1500 SQUARE METER LOTS. WE CAN NO DOUBT SAY THAT THIS WAS ONE OF THE MOST GRATIFYING PROJECTS WE´VE EVER BEEN PART OF. CONCEPTUALIZING IMAGES OF SUCH AN EXTENSIVE AREA WOULD HAVE BEEN CHALLENGING ENOUGH, BUT CREATING A SALES STAND WHERE THE PILAR OF SUSTAINABILITY, INTERACTION WITH NATURE, TEXTURES, AND NATURAL MATERIALS COULD BECOME A MINI EXPERIENCE RAISED THE BAR EVEN HIGHER.
LIVE OVER YOUR SENSES
THE PROJECT
WAY MORE THAN A CONVENTIONAL PRODUCT FILM, OUR GREATEST CHALLENGE WAS PUTTING THE CLIENT IN ITS FUTURE LIFE AS A LIVE-IN OWNER MAKING THEM EXPERIENCE THE BENEFITS THAT A PLANNED NEIGHBORHOOD, WITH EVERY SERVICE AVAILABLE, CAN OFFER. HOWEVER, AS EVERYTHING IN THE PLATEAU IS DAZZLING, THE MOVIE NEEDED TO SHOW THAT IT HAS 2 SCHOOLS, A COMMERCIAL AREA HUMAN HUB WITH SHARED WI-FI, SOLAR PANELS, AND FIBER OPTIC INFRASTRUCTURE.
CABLE-STAYED WALKWAY AND LOOKOUT
SOME OUT-OF-THE-BOX ITEMS SUCH AS A HUGE CABLE-STAYED WALKWAY OVER A CENTRAL ROAD OR A LOOKOUT THAT ALLOWS A GLOBAL VIEW OF THE AREA WERE MATERIALIZED IN IMAGES WHERE OUR CREATIVE AND VISUAL SYNTHESIS ABILITY WERE EXPLORED TO ENRICH THE PROJECT AND MEASURE UP TO ITS IMMENSE IMPONENCE AND DARING.
A UNIQUE WAY OF LIFE WHERE NATURE IS VERY SPECIAL
ALÉM DA LOCALIZAÇÃO DIFERENCIADA E DO PADRÃO FORA DO COMUM, UM DOS GRANDES FATORES DE VALOR DO CYANO SÃO AS VISTAS DE CADA APARTAMENTO, PARA DAR MAIS SEGURANÇA AO COMPRADOR CRIAMOS AS VISTAS REAIS, FEITAS À PARTIR DE FOTOGRAFIAS DE DRONE SOMADAS AO MODELO EM 3D, ASSIM CADA COMPRADOR PODERÁ TER A EXATA SENSAÇÃO DA VISTA DA SUA VARANDA E RELAÇÃO DELA COM O ENTORNO E COM O PROJETO.
CASES
