PROJECT TYPE
DEVELOPER
RESIDENTIAL
TEGRA INCORPORADORA
LOCATION
ARCHITECT & INTERIOR DESIGN
RIO DE JANEIRO, BOTAFOGO | 2018
SÉRGIO GATÁSS ARQUITETOS
CITTÉ AQUITETURA
SALES CENTER
3D RENDERINGS
PROJECT, CONCEPT, TECHNOLOGIES, MARKETING MATERIAL AND EXPERIENCE
3D RENDERINGS AND FILMS
MARKETING CAMPAIGN
ART DIRECTION, GRAPHIC DESIGN, STRATEGY, BRANDING, PRINTABLES, BROCHURES
DIGITAL DEVELOPMENT
PRE-LEADS CAMPAIGN, LANDING PAGE, MEDIA STRATEGY
STARTING POINT
OUR INVOLVEMENT WITH THE PROJECT BEGAN WITH TEGRA AT THE VERY BEGINNING. WE STARTED THE CONNECTION IN THE DESIGN PRESENTATION OF CELSO RAYOL, THE LEADING ARCHITECT OF CITÉ ARQUITETURA. WE WERE DIRECTED TO UNDERSTAND HOW THE ENTERPRISE, LOCATED ON A WELL-KNOWN AND BUSY STREET IN BOTAFOGO, COULD BE DIFFERENTIATED THROUGH THE CREATION OF CALM AND COZY SPACES. PROJECT´S DETAILS, SUCH AS GRADIENTS AND RHYTHM VARIATION, WERE OUR CONDUCTORS.
THE SALLES CENTER
WITH THAT CONCEPT IN HAND, WE STUDIED THE POSSIBLE CLIENT’S POSITIVE EXPERIENCES AND STARTED THE SALES CENTER PROJECT. USING A PREEXISTENT PLACE, WE CREATED A STUDIED PATH OF TECHNOLOGICAL SPACES AND ENCHANTING LOGIC. THAT WAY THE CUSTOMERS HAVE ALL THE NECESSARY INFORMATION AT THE MOMENT OF PURCHASE.
MARKETING CAMPAIGN
WE’VE CREATED NAMMING, BRANDING AND ART DIRECTION FOR SEVERAL ADVERTISINGS SUCH AS NEWSPAPER, PROMOTIONAL COLLATERAL, NEWSSTANDS, OOH MEDIA, RADIO SPOTS AND ONLINE CAMPAIGN THROUGH FACEBOOK, GOOGLE ADDS, MOBILE, WHATSAPP AMONG OTHERS.
LEADS
WHEN SALLES HAVE STARTED, WE FOCUSED OUR WORK ON ACCOMPANYING AND ADJUSTING FOR LEADS IMPROOVING. WE ALSO CREATED AN EVENT SCHEDULE SO THAT THE STAND WOULD ATTRACT THE TARGET AUDIENCE FOR PRODUCT QUESTION. USING VISITATION FEEDBACK WE FURTHER TWEAKED OUR ONLINE MEDIA.
CASES
